The MRMLS Data Integrity Program will be named “MR. CLEAN-UP”.
The implementation of MR. CLEAN UP will consist of both Proactive and Reactive efforts. MRMLS staff, whenever possible, will proactively examine the active listing data on the MRMLS Database and examine the four areas of the listing data to verify member compliance with our Data Integrity Policy. Members can report listings that violate the four areas of the MRMLS Data Integrity Policy by clicking the link at the bottom on the listing in MRMLS Matrix called "If you believe there is a violation on this listing, click here to report the problem."
 
Proactively Searching of the MRMLS Listing Database

Keyword Searches:
Most of the Property Description violation can be found by the use of Keyword Searches on the Property Description Field.
MRMLS staff will actively search the property description field of the listing database using the keyword search features. The typical keyword searches will consist of wildcard searching on “Code”, “Alarm”, “FSBO”, “Owner”, “Agent”, Vacant”, “Call”, “Listing”, “0”, “1”,”2”,”3”, “4”, “5”, “6”, “7”, “8”, “9”. Once a violation is detected and confirmed, the MRMLS staff will take the appropriate corrective actions and notify the appropriate parties.

Virtual Tour Link Searches:
Daily Hotsheet searches and clicking on the Virtual Tour Links will be an effective method of spotting virtual tour links that violate the Data Integrity Policy. Once a violation is detected and confirmed, the MRMLS staff will take the appropriate corrective actions and notify the appropriate parties.

Duplicate APN Report:
MRMLS staff will be notified in the event a duplicate APN is entered into the database. Upon receipt of the system notification, MRMLS will verify that a true violation exists. Once a violation is detected and confirmed, the MRMLS staff will take the appropriate corrective actions and notify the appropriate parties.

Random Sampling of Listings:
The APN, Duplicate Listings and Inappropriate Images are difficult to identify due to the lack of ability to search on the System. MRMLS staff will randomly search approximately 10% of the daily new listings from the Hotsheet Report and check the four areas of the listing data for possible violation. Once a violation is detected and confirmed, the MRMLS staff will take the appropriate corrective actions and notify the appropriate parties.

 
The "MR. CLEAN-UP" Link at the Bottom of Every Listing
If members believe that a listing is in violation of the MRMLS Data Integrity Policy, they may click the link at the bottom of the listing an provide the following information: Violation Type, and Description of the violation. MRMLS staff will retrieve all messages daily, search the reported listings and confirm the violations. Once a violation is confirmed, the staff will take the appropriate corrective action on the listing, notify the responsible Agent/Broker and notify the appropriate member Association.
 
Program Promotion
The success of any program will depend largely on effective promotion and communication to members. The MRMLS Data Integrity Policy and Implementation Plan will rely on three major promotional methods. Together, with the full cooperation of our member Associations, we can make the MRMLS Data Integrity Policy and implementation a successful operation.

MRMRL Matrix News:
MRMLS will post News regarding the MRMLS Data Integrity Policy on the MRMLS Matrix Home Tab and in the MRMLS Newsletter.

i-Date Announcements:
MRMLS will release periodic iDate Announcements to promote the MRMLS Data Integrity Policy and the successful results of the "MR. CLEAN-UP" program and encourage members to report offending listings.

Local Association Promotion, Communication and Education is Key:
The success of the program is dependent on the cooperation of member Associations to promote the program to their members. MRMLS requests its member Associations to actively promote the implementation of the MRMLS Data Integrity Policy to its members through weekly meetings, Association news articles, MLS orientation classes and Association website postings.

On-going Monitoring of Data:
MRMLS is committed to proactively monitor its database to ensure all listings conform to the MRMLS Data Integrity Policy by monitoring every new listings entered into the MRMLS database through the extensive use of the daily activity report. Of course, every listing reported to the “MR. CLEAN-UP” Hotline will continue to receive our top priority attention.
 
Items not covered by the MRMLS Data Integrity Policy
MRMLS fully respects its member Association’s authority in implementing the local MLS Rules and Regulation. When MRMLS receives listing complaints from members not covered by the four prescribed areas of the MRMLS Data Integrity Policy, MRMLS will forward said complaint to the member Associations for correction by local staff and/or possible local MLS action.
 
Record Keeping and Destruction
All Notices of Violations will be initialed and dated at the bottom by the MRMLS staff. A copy of the Notice Letter, fax confirmation and supporting documents (before and after prints) will be stapled together and kept on file, in date order, for a period of six months. Associations can request a copy of the violation notification at any time by providing MRMLS with the ML # and date of the notification. Please allow two to three business days for research and transit time. These files will be destroyed at the beginning of the month after a 12-month period. e.g. The Notice of Violation File of May 2002 will be destroyed on June 1, 2003.